Category: Brand Campaign
This project was created during a summer design course in collaboration with LOCOG (The London Organizing Committee of the Olympic and Paralympic Game) and fellow Chapman University students Mary Petrie, Michelle Billings and Victoria Wong. The campaign was designed to incorporate the 2012 Olympic Mascots, Wenlock and Mandeville. The committee set up a "Fit & Fun Weekend" for local children to come out and get active alongside empowering and inspiring Olympic and Paralympic Athletes. Marketing posters and sport-related giveaway items such as water bottles and drawstring bags were designed for the event's brand campaign.